Profile

Dynamic and motivated professional with a proven record in integrated brand solutions, building strategic relationships, managing complex projects and digital marketing campaigns from concept to completion.

Adaptable and transformational team player with the skills to lead and manage a team, creating and implementing effective marketing strategies, and developing opportunities that further establish business and organisational goals.

Skills

Key Qualities

Work / Capabilities

FOUNDER AND OWNER
LogoMate from 2003 to Present

Marketing

  • Developing effective marketing campaigns end to end from conception, though to creative processes to measurement of success
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Developing / implementing strategies to enhance and protect brand profiles and reputation
  • Presenting ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Developing a marketing activity calendar to better communicate plans and work to specific time frames
  • Building and maintaining effective relationships with all relevant internal and external stakeholders.
  • Gathering customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads or enquires
  • Identifying effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly and provide relevant feedback on results
  • Manage and develop strategic partnerships to deliver on business goals
  • Develop and deliver all aspects of the digital marketing and content strategy including search marketing, social media, email marketing/communications
  • Sponsorship and partnership management (end-to-end implementation of activities, negotiation, coordination of stakeholders and work flows, promotion management, reporting)

Digital

  • Design, production, managing and editing of websites, video production, paid and organic social media posts and advertising, static and rich banner ads, email campaigns and email templates
  • Create concepts and wire frames to ensure the best user experience
  • Create, develop, and execute social media strategy to ensure all social channels and content are on brand and on trend reaching existing followers and acquiring new followers
  • Devise social strategies to drive audience growth and engagement
  • Schedule and manage all social media posts and communications
  • Identifying new audiences and new media channels to engage as well as managing databases for retargeting
  • Manage existing digital marketing networks, by providing all marketing campaigns, special offers and customised assets and links to drive traffic and sales
  • Deliver post campaign analysis and communicate performance to key stakeholders
  • Strong analytical skills and ability to relate results to business objectives
  • Continuously review all campaign performance to optimise activity and increase ROI and provide necessary reporting to quantify success and efficiency of digital promotions, paid campaigns, sales, and traffic

Design

  • Conceive, develop, create content, and execute design briefs and communicate strong rationale for my creative concepts while maintaining branding/graphics standards
  • Collaborate closely with superiors on all aspects of projects, including planning, content, production level and platforms, turnaround time, corrections, approvals, and project estimates
  • Think and design strategically to inspire and engage audiences
  • Provide and accept constructive feedback on my own and others work
  • Produce creative that reflects or instils distinctive brand personality
  • Experience working within established brand standards and can create brand guidelines for future use of graphic design elements
  • Liaise with third parties and external resources such as photographers, agencies, printers, suppliers, and other creatives
  • Continually push the boundaries of design to ensure the highest standards are met
  • Coordinating production of marketing collateral and promotional items (Design, photography, videography, and merchandising)
  • Strong ability to accurately estimate the time required to complete creative projects
  • Ensure consistency of brand design and creative across digital customer touch points
  • Ability to work independently or within a team in a dynamic, fast-paced environment and manage multiple tasks and deadlines at any given time
  • Skilled using the Adobe Creative Suite in a commercial environment.
  • Collaborate with other specialists, including scriptwriters, animators, artists, filmmakers, video producers, web developers, and sound engineers, and incorporate their work into the final product

Interests

Contact Details

  • Name: Adam Malseed
  • Email: me@adammalseed.com
  • Phone: 0438 329 590
  • Location: Brisbane QLD