Web Copywriting
A web copywriter writes for websites. Web copywriting needs to engage and inform – and copy written to be search engine friendly. Your online reader is intent on finding information quickly and not reading through pages of clichés and hype.
Just as radio copy writing is different from television advertising, internet copy writing is different from company brochures both in layout and style. There is simply not enough information in a company brochure to make into a good web site and to create effective web copy, research must be done.
Copywriters experienced in writing for web sites also take into consideration the following;
- Visitors to the website may arrive on pages other than the homepage – every page must be written with an introduction and link back to other pages on the website
- A website is not written like a book. Visitors follow links in the website content not just on menu bars. Linking the content within a website properly means that visitors can quickly find the information of interest or you can lead them to important pages
- Web copywriting needs to work with website link navigation
- Web copywriting must also consider optimising the content for search engines
- Researching competitors, target audience and creating copy that reflects the company image and culture is an important aspect of web copy writing, often overlooked.
- More information is not necessarily better, unless the information is properly ordered and serves a purpose. Periodic review of website content is an important part of business strategy
- Fewer words that say more
What Your Web Copywriting Package Includes→
- 100% Custom Writing, With Original Concepts
- Unlimited Revisions Until You Are 100% Satisfied
- Fast Direct Support (Via) Phone/Chat/Email
- No Hidden Costs Or Surprises (All costs upfront)
- Free Lifetime File Storage & Access To Files
- Full Ownership Rights Of Your Web Copywriting Upon Completion
How Much Does It Cost→
The exact cost depends on your requirements. To get started on your Web Copywriting Package, please fill out our FREE estimate request.
Delivery Time & Payment Terms→
Delivery: Deliver within 5-7 business days.
Payment: Before I commence any work you will be required to pay an upfront commencement fee of 30% of the total cost, the balance is to be paid on completion of the project. Payment can be made by credit card (via paypal), bank deposit or cheque. I will invoice you with all the information prior to any work having been commenced.
